The Relationship between Motivation and the Role of the Night of the Museums Event: Case Study in Oradea Municipality, Romania

Cultural events are relevant attractions in contemporary cities that can be understood as celebrations, but also agents of urban change. The primary objective this study is to identify emerging themes the area cultural events, especially Night Museums, and highlight relationships among museums places learning aesthetic satisfaction. To reach goal, an exploratory descriptive was conducted. Multinomial logistic regression (MLR) Regression Analysis were further performed. results show physical environment situational interactions play a decisive role contextual perception importance events. Curiosity, gratuity, need learn spending free time most pleasant way just few reasons lead citizens direct their attention special way. Additionally, not only limited tourism, contributes literature economy, sustainability environment. Moreover, our findings have implications for policy makers practices education improve understanding social value.